I use my research, strategy, and design/prototyping toolkits to lead multidisciplinary teams in designing and launching impactful, accessible products within complex systems.

I love digging in to answer ambitious, ambiguous questions.

From introducing new product categories in rural Myanmar while leading a team of field researchers, to crafting a strategy redesigning how the largest US airline serves its passengers by accompanying them door-to-door along their journeys, I thrive when exploring human behaviors across diverse cultures and systems.

Some questions I’ve helped answer:

Where I’ve worked

🇨🇳 China 🇩🇰 Denmark 🇬🇧 England 🇭🇰 Hong Kong 🇮🇳 India 🇯🇵 Japan 🇯🇴 Jordan 🇲🇲 Myanmar 🇹🇼 Taiwan 🇹🇭 Thailand 🇻🇳 Vietnam 🇺🇸 USA

Who I’ve worked for (selected)

Samsung Reliance Jio Starbucks lululemon IKEA Southwest Airlines Nat’l Microfinance Bank of Jordan

What I explore and write about

🛺 Microentreprise + Street Vendors 👛 Money + Payments 🚲 Transportation 🌆 Cities 🔌 Low-connectivity contexts ☂️ Repurposed + ‘hacked’ objects 🪑 Street furniture

Still curious?

Nice. I like folks like you.

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To see more of how I work and my skills, check my portfolio. Note: most work is confidential to protect the ideas and concepts we developed. For a formal look at my work history, check my resume.

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To see how I see the world, check out the blog I’ve been keeping for over a decade. You can also watch talks I’ve given and read articles I’ve written or books I’ve published.

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To answer why I work, I’ve got an ever-growing garden of collected quotes representing how I approach my craft and life.

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Still reading? Okay, if you really want to go down a rabbithole, here’s the playlists that run my days. Nothing like a good soundtrack to guide the mood - from dinner parties to workshops.

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Also, if you like reading this much (me too!), check back here soon as I begin assembling my digital commonplace book.